The Key to Growth is…Content

How to use your existing educational materials to fill your member pipeline

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Association professionals: Want to know a secret? You are sitting on a goldmine that contains everything you need to engage young professionals and grow your organization. This goldmine is your educational content—the content you are already delivering at your conferences, training courses and in your member publications.

But according to our annual survey of conference, training and association professionals, this educational content is being under-utilized because it doesn’t have a “life” outside of the event for which it was initially created.

During this pre-recorded, 20-minute micro-learning session, we discuss why it’s so important that associations take the time to re-package and re-purpose their educational content, while providing some extremely practical ideas for how to do this effectively with minimal time and resources.