Educational content remains a significant source of value associations provide at their events; but as our 2018 Conference Industry report shows, the way they are using these materials is changing. Event professionals are relying on content to motivate, activate and educate an increasingly diverse set of attendees—and facing new challenges in the process.
Reading this report will help you answer questions like:
- How are associations using content to increase attendance?
- Which formats are associations using at the event?
- How do we determine which formats to offer our attendees?
- Are other organizations facing similar challenges delivering content?