Get the advice, tips and how-tos that will help turn your association’s educational content into a valuable resource.
The following is a special post from Brooke Rossi, our summer Marketing Intern. Brooke is starting her senior year at the University of Wisconsin-Stout, majoring in Professional Communication and Emerging Media. Before returning to school, Brooke agreed to share her...read more
Your attendees are living in a mobile world, with nearly 80% of all Americans owning a smartphone. Of course, it would make sense for your conference to be mobile as well. Increasingly, attendees are becoming conditioned to using an app to access content and...read more
In our latest State of the Industry Report, we noticed a pretty remarkable year-over-year change in one specific data point: there has been a notable increase in the percentage of associations that are re-using their educational content for a variety of purposes, from...read more
How you deliver conference content to your attendees is changing. Thanks to on-demand services like Netflix, Hulu and YouTube, the idea of omnipresent content—content that is available whenever, wherever, and in the format that is most convenient—is now the...read more
The chairs are folded. The hum of the fluorescent lights has come to a halt. Attendees, sponsors and speakers have gone back to their associations and offices. And just like that, your conference is over. Nothing remains of the conference which took so long to prepare...read more
Your conference attendees receive a lot of information during your annual event—so much so that it may be daunting to try to take notes or remember it all. But when you give your attendees a USB drive loaded with all of the content from your conference, you’re giving...read more
Well it’s officially a new year, and we all know what that means; new year’s resolutions, packed gyms, new association budgets and lots and lots of goal setting. It’s an exciting time of year, but it can also be very stressful. After all, it’s the time of year where...read more