Get the advice, tips and how-tos that will help turn your association’s educational content into a valuable resource.
The “More” Effect on Educational Content And the resulting challenges & opportunities for associations Each year we survey meeting and continuing education professionals in order to publish two annual reports—our State of the Conference Industry Report and our...read more
The following is a special post from Brooke Rossi, our summer Marketing Intern. Brooke is starting her senior year at the University of Wisconsin-Stout, majoring in Professional Communication and Emerging Media. Before returning to school, Brooke agreed to share her...read more
Your attendees are living in a mobile world, with nearly 80% of all Americans owning a smartphone. Of course, it would make sense for your conference to be mobile as well. Increasingly, attendees are becoming conditioned to using an app to access content and...read more
In our latest State of the Industry Report, we noticed a pretty remarkable year-over-year change in one specific data point: there has been a notable increase in the percentage of associations that are re-using their educational content for a variety of purposes, from...read more