by Matt Larson | Oct 3, 2016 | Associations, Content Strategy
A lot has been written about the benefits of content marketing for associations lately. But even if you understand how effective it is, that doesn’t mean you know how to launch a strategy. You might think you need a background in marketing or experience with online...
by Aaron Manogue | Aug 2, 2016 | Content Strategy
Two weeks ago, I had the opportunity to present to the Wisconsin Society of Association Executives about Content Marketing for Associations. It was a topic that I had constantly had conversations with association executives about over the past few years, so I thought...
by Gina Wentling | Jul 12, 2016 | Associations, Conferences, Content Strategy, Events, Mobile Apps, Print
People pay a lot of money to come to your events, and that doesn’t even include travel expenses, lodging and time out of the office. It’s a huge investment for anyone to attend a conference, even if it’s a local chapter. Showing clear and evident...
by Matt Larson | Jun 13, 2016 | Content Strategy
Ah… trusty USB drives. A conference staple for oh-so-many years now. Having used them for so long, you may not think there is anything new to learn when it comes to what they have to offer. And you may be right… unless… what if everything you THOUGHT you knew about...
by Matt Larson | Jun 1, 2016 | Associations, Content Strategy, Social Media
Twitter is one of the most intimidating social media sites for people to start using. I’s seemingly secret language of #s and @s can easily scare off newcomers who try to use the service for the first time. (It’s such a common problem that Twitter has a glossary page...
![Marketing with Conference Content: Part 3 – How to Learn From Your Own Content [Infographic]](https://www.omnipress.com/wp-content/uploads/2016/05/T160500M.jpg)
by Matt Larson | May 23, 2016 | Conferences, Content Strategy
Using conference content as a marketing tool is a great way for your audience to learn about your conference and the value it provides. Did you know that it can also be a great way for you to learn about your audience? Content marketing allows you to: Discover the...
by Matt Larson | May 16, 2016 | Conferences, Content Strategy, Events, Online Collection Systems
Part 1 of the Conference Content Marketing Series explained how your existing conference content provides a head start when it comes to promoting your event online. Using actual event content gives potential attendees a glimpse of the kind of material at your...
by Matt Larson | May 9, 2016 | Associations, Conferences, Content Strategy, Social Media
When it comes to planning a conference, how often are you asked to do more with less? More food and beverage options, but for less money. More speakers, but in less rental space. More information, but in less time. (OK, I get the hint! I’ll get to the point…)...
![Mobile Apps vs. Conference Print: When & Why You Should Have Both at Your Next Conference [Infographic]](https://www.omnipress.com/wp-content/uploads/2016/04/apps-vs-print-723x675.png)
by Aaron Manogue | Apr 13, 2016 | Conferences, Content Strategy, Mobile Apps, Print
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by Tracy Grzybowski | Apr 6, 2016 | Associations, Conferences, Content Strategy, Events, Online Publishing
Conferences compress months or even years of research and industry insights into just a few days. Even the most dedicated attendee can only attend a fraction of the sessions offered. And the learning that is gained will only “stick” if it can be easily referenced...
by Gina Wentling | Mar 16, 2016 | Content Strategy
The International Wire and Cable Symposium (IWCS) understands how important technology and innovation are to its members, which is why the association has embraced digital options in addition to the traditional print offerings to deliver conference content to its...
by Gina Wentling | Mar 2, 2016 | Associations, Conferences, Content Strategy, Events, Print
I find it intriguing that when I have conversations with people about how they offer their educational conference materials to attendees, they always assume that I’m there to push printed materials. This makes complete sense since I work for a company with the...
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