Well it’s officially a new year, and we all know what that means; new year’s resolutions, packed gyms, new association budgets and lots and lots of goal setting. It’s an exciting time of year, but it can also be very stressful. After all, it’s the time of year where...
If there is one topic you can expect to learn about by reading the Omnipress blog, it’s how important content is to a successful conference. Articles this year focused on effectively using conference content before, during and after your event. Whether you are looking...
Managing the collection and review process is the single greatest challenge meeting professionals face when it comes to conference content. That’s what you told us in the 2016 State of the Conference Industry report. There are a lot of variables that can make abstract...
A lot has been written about the benefits of content marketing for associations lately. But even if you understand how effective it is, that doesn’t mean you know how to launch a strategy. You might think you need a background in marketing or experience with online...
Two weeks ago, I had the opportunity to present to the Wisconsin Society of Association Executives about Content Marketing for Associations. It was a topic that I had constantly had conversations with association executives about over the past few years, so I thought...
People pay a lot of money to come to your events, and that doesn’t even include travel expenses, lodging and time out of the office. It’s a huge investment for anyone to attend a conference, even if it’s a local chapter. Showing clear and evident...
Ah… trusty USB drives. A conference staple for oh-so-many years now. Having used them for so long, you may not think there is anything new to learn when it comes to what they have to offer. And you may be right… unless… what if everything you THOUGHT you knew about...
Twitter is one of the most intimidating social media sites for people to start using. I’s seemingly secret language of #s and @s can easily scare off newcomers who try to use the service for the first time. (It’s such a common problem that Twitter has a glossary page...
Using conference content as a marketing tool is a great way for your audience to learn about your conference and the value it provides. Did you know that it can also be a great way for you to learn about your audience? Content marketing allows you to: Discover the...
Part 1 of the Conference Content Marketing Series explained how your existing conference content provides a head start when it comes to promoting your event online. Using actual event content gives potential attendees a glimpse of the kind of material at your...
When it comes to planning a conference, how often are you asked to do more with less? More food and beverage options, but for less money. More speakers, but in less rental space. More information, but in less time. (OK, I get the hint! I’ll get to the point…)...
![[Video] 10 Simple Tips for Collecting High-Quality Conference Content](https://www.omnipress.com/wp-content/uploads/2016/10/2016_webinarreplay_video_thumb.jpg)
![Marketing with Conference Content: Part 3 – How to Learn From Your Own Content [Infographic]](https://www.omnipress.com/wp-content/uploads/2016/05/T160500M.jpg)
![Mobile Apps vs. Conference Print: When & Why You Should Have Both at Your Next Conference [Infographic]](https://www.omnipress.com/wp-content/uploads/2016/04/apps-vs-print-723x675.png)