How often do you overhear conference attendees gush, “I never go anywhere without my giant, 10lb three-ring binder of annual conference proceedings”?
Technology has given your attendees easy, quick, 24/7 access to anything they want… And it fits in their pocket, purse and handbag without giving them back pain. The advancement of smartphones and tablets has exploded in the meetings industry. As an event planner, it’s important to make sure your annual conference is staying up to date with technological trends. It’s time to reap the benefits of online conference proceedings!
But it’s more than just staying on top of the trends. Taking your proceedings online brings a lot of benefits not only for you as a meeting planner, but also for attendees, sponsors and speakers alike:
Attendee engagement is an important part of a successful conference. Online conference proceedings provide an effective way to increase engagement before and after your annual meeting. Providing detailed session and speaker information online before your annual meeting will help attendees choose which sessions are right for them. And reviewing the materials beforehand will allow them to be more engaged during the actual session. Additionally, hosting presentations and papers online after the event will help continue the learning that began at the conference.
The greatest source of value the annual conference provides is its educational content. So it makes sense that meeting planners, associations and speakers are interested in controlling how this information is accessed. Does someone with a certain membership level get unlimited access? Are attendees the only people who can view online content for the first 30 days after your annual meeting? That wouldn’t be possible with printed proceedings or conference flash drives, but with an online conference library, you are able to control access.
Enhance Search Capabilities
Typically, the conference proceedings for your annual meeting encompass a large amount of content, including session handouts, presentation outlines and technical papers. Instead of thumbing back and forth between the table of contents and specific documents, attendees can simply type the session number, name or speaker (depending on how your content is organized) into the search box and be taken straight to the technical paper they are looking for.
Does your association put conference proceedings online? What benefits do you enjoy the most?