This spring, Google announced that mobile-friendliness would be considered in its ranking algorithm, beginning in April. As Ernie Smith noted in his excellent Associations Now article on the subject, responsive design—an approach to web design that makes a page appear appropriately on any device used to view it—would no longer qualify as a “nice-to-have.” Websites must be mobile-friendly, or pay the high price of points docked in Google’s ultimate popularity test.
Is your association’s website up to snuff? How about your online conference materials? All pages under your domain count. If you have hundreds of abstracts available online from your 2014 conference, using a provider whose sites are not mobile-friendly, each of those pages is a small ding in your association’s reputation in the eyes of Google. Ouch!
If you don’t offer online access to your conference materials, you don’t need to worry about the mobile-friendliness of your online abstracts. That’s the good news. The bad news? You won’t get the “gold stars” of all that content, in terms of search engine optimization (SEO) and the appreciation of members, who would be glad if materials were easy to find and access on the go.
Best case scenario: Your conference materials are online—indexed, searchable, and easy for users and for Google to find. Your provider recognizes the importance of responsive design for modern workers on the go and built your conference content website accordingly. Google gives you gold stars for mobile-friendliness, your members love having online access to materials, and your SEO is strong because your association’s valuable conference materials are part of its online presence.
Omnipress has been helping associations put their content online for years, all with responsive design. When you work with us to provide your online conference materials, your site will please “the Google gods” and users.
For even better results and an easier conference content process, work with Omnipress for abstract management as well, and all other content outputs you may need—conference printing, USBs, apps, and more.
You can also work with us to build an online archive of your association publications with our digital publishing platform, which also uses responsive design. Google will love your association—and so will members!