How often do you overhear conference attendees gush, “I never go anywhere without my giant, 10lb three-ring binder of annual conference proceedings”? Technology has given your attendees easy, quick, 24/7 access to anything they want… And it fits in their pocket, purse...
In late July 2014, I wrote an article that was meant to serve as an appeal to those claiming that digital content had completely taken over, and that print is dead. Numbers had shown that Newsweek, who had been printing for 79 years went to digital only in 2012...
With fall conferences right around the corner, you may be thinking about your printed conference materials and wondering what—and who—goes into bringing your association’s program from PDFs to beautiful books, delivered to your conference site. Or you might be...
When it comes to your association’s conference, it can be helpful to think of content as the engine of your annual meeting. It’s true that all other aspects of your conference are also important—ordering tasty and healthy food and beverage, brokering agreements with...
Many associations choose to work with a trusted local printer that handles all sorts of jobs for other members of the community in addition to the association’s conference materials. With no disrespect intended towards ma or pa, this may not be the most prudent course...
Your brain is a complicated machine. The more neuroscientists discover about the way we learn and approach the world, courtesy of this endlessly fascinating “gray matter,” the more likely we are to view cognition in terms of how it may truly impact our daily lives. In...
