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Associations Are Publishers: Three Ways to Rethink Your Organization’s Role

Associations Are Publishers: Three Ways to Rethink Your Organization’s Role

by Dan Loomis, Director of Training and Publications | Jun 16, 2010 | Content Strategy

I’ve long held the assumption that our clients are publishers. Associations, societies, institutes, user groups and others hold as their mission, at the core, the duty to aggregate and disseminate knowledge — That’s the definition of a publisher. Dan...

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