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Biggest Mistake Associations Will Make in 2013: Postponing Mobile Strategy Development

Biggest Mistake Associations Will Make in 2013: Postponing Mobile Strategy Development

by Dan Loomis, Director of Training and Publications | Feb 13, 2013 | Associations, Content Strategy, Mobile Apps

The adoption rate of smartphones and tablets is not slowing down. In fact, nearly half of American adults own a smartphone, and the number of tablet owners has doubled since summer of 2011, to 18% of American adults (Pew Research). Yet, even with the overwhelming...
Help Your Conference Speakers Give a Killer Presentation

Help Your Conference Speakers Give a Killer Presentation

by Dan Loomis, Director of Training and Publications | Mar 8, 2012 | Conferences

As someone who coordinates annual meetings or midyear conferences for your association, you understand that the value of your conference lies in your educational content. Attendees love conference learning journals, final programs, session handouts and, of course,...
The Evolution of Conference Materials

The Evolution of Conference Materials

by Dan Loomis, Director of Training and Publications | Nov 23, 2011 | Conferences, Online Publishing, Print

Stop printing conference materials…no, wait. Maybe put them online and just offer stapled handouts. Here’s an idea: Record every breakout session and sell them to members after the meeting – Too risky! Video didn’t kill radio. It complemented it. The web...

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