The chairs are folded. The hum of the fluorescent lights has come to a halt. Attendees, sponsors and speakers have gone back to their associations and offices. And just like that, your conference is over.
Nothing remains of the conference which took so long to prepare for…except all of the content you spent months collecting!
Are you missing an opportunity here?
What is your association doing with your valuable conference materials after an event? Many organizations fail to repurpose event content and thus, miss a major opportunity to keep the event at the forefront of attendees’ minds.
Don’t let your content fall to the side. Here are four creative ways you can share conference materials AFTER the event.
House material on a searchable website
In addition to handing out conference materials to each attendee at the event, it’s good practice to upload the materials online where all attendees can access it after the fact. Putting your content online allows attendees easy access to whatever materials you’d like to share, whether that’s this year’s materials or all event materials from the past.
Sharing conference materials online also increases the chances of someone discovering your association. Google searches can pull up your content, meaning more people will have the ability to find out about your organization. Even if your content is gated with a password, potential members and attendees looking for industry-specific information will come to know that your association is the place to look and may even join to gain access to it.
Use content to promote your conference on social media
Many of your attendees, speakers and potential members are active on social media, providing you with easy-to-use, free platforms to keep them engaged. The possibilities for sharing conference content on social media are nearly endless; you can summarize key points or interesting facts, provide eye-catching graphics and share links to content hosted online to remind attendees of your content and keep them interested.
If you want to learn more about sharing conference content on social media, our whitepaper, “Promote Your Event with Conference Content Marketing,” has many more tips and concrete ways to use these platforms.
Repurpose event content on a blog
If your association hosts a blog, it can be the perfect place to repurpose event content and keep the conversation going. Blogs can easily be used to post transcripts, video or audio of the conference, or even just takeaway points from the speakers. Blogging is great for marketing your event, as well. Those who didn’t attend can read about what happened to give them some insight on what they missed.
The content doesn’t just have to come from you, either. Invite industry experts to write a wrap-up of the event or to provide further information about a topic that they discussed.
Create a webinar based on popular themes from the event
A webinar or web series is a way to provide another layer of depth to a particular topic of interest from the event. Use feedback from event surveys to find out what topics your attendees were really interested in and create a webinar about how this topic applies to a current event in your industry or deep-dive into one specific aspect of the topic.
This is also a great way to expand your event’s reach. Your association can decide to offer the webinar or web series to a larger group than those who attended your event, meaning non-attendees can access it and hopefully become interested enough to attend next year.
Sharing conference materials extends your event
You spend months collecting and reviewing content to distribute at your annual event, but it doesn’t have to end once your conference does. Avoid missing an opportunity for engagement by repurposing your event content and sharing it with attendees and non-attendees alike.