It’s so nice to have everything in the right place, together and easy to find. That’s the idea behind policy books and standards. Rather than dig through past newsletters and emails to find the association’s take on this issue or that, just open the book and search.
As that book grows larger, though, and its contents cover more topics, this convenience becomes, well, inconvenient, especially if you need to leave the office with said tome. Is there an even better alternative to a printed standards or policy book?
Yes indeed. Keep the printed book on the office shelf. It will always be there when you need it, when you’re sitting at your desk. When you need an answer—right now!—or when you’re on the road or working from home, accessing the book online is a perfect alternative.
Besides the portability of an online policy book, it offers search tools that go beyond the table of contents and index you get in the printed version. With full-text and faceted search, Omnipress goes deeper.
Narrow your focus with faceted search: look under 2013 legislation, in May, regarding the production of widgets, in North Carolina. Found it!
Full-text search incorporates not just keywords, but all the text in a document. You don’t have to read anyone’s mind to find what you’re looking for. Refreshing, isn’t it?
Another advantage to publishing your standards or policy book online is search engine accessibility. You already know that the more content you have online, the more Google smiles upon you. Think again about how thick that printed book is. All that content, on your site, could do wonders for your SEO (search engine optimization). That’s a lot of potential you’re not (currently) taking full advantage of. It’s worth consideration.
There’s no need to worry that taking standards or policy books online means giving up revenue potential. Omnipress can do eCommerce. On the other hand, if your association is generous with its resources, we can handle that, too. It’s all up to you.
Having information exactly where you need it makes your day a little smoother, and it’s the same for your members. They want to know the association’s position on the issues and the standard procedures of the craft. The easier the resource is to use, the more they’ll refer to it.
Cover your bases by offering all of your content in print and online. After all, Omnipress does both! We can also provide content delivery for your events, in print, online, and through a mobile event app. A one-stop shop for association content distribution. Does it get any easier than that?