We are excited to share the 2018 State of the Conference Industry Report!
For the fourth year in a row, Omnipress has tracked the evolution of conference content and the role it plays at an association’s annual event. This year’s Conference Industry Report indicates that while educational content remains a significant source of value that associations provide, association professionals are facing new challenges as they strive to meet attendees’ changing expectations.
To understand how associations are currently using their conference content, we conducted an online survey of 143 association professionals, many of whom are directly responsible for conference planning.
Download the report to learn:
- How are associations using content to engage members and increase conference attendance?
- How are associations deciding which formats to offer at their events?
- Which types of content are associations currently providing at their conference?
- Are there common challenges that all associations face delivering their conference content?
Takeaway #1: The annual conference remains a central part of the association’s member growth strategy.
With most associations reporting flat membership growth in 2017, the ability to engage and retain existing members is critical. The annual conference provides a unique opportunity to demonstrate the association’s value, and increasing attendance continues to be the number one priority for associations.
Respondents provided some specific areas of focus to increase attendance at their 2018 events:
- Encourage peer to peer engagement
- Increase conference quality
- Update technologies to increase engagement
- Create more networking opportunities
The opportunity for member engagement extends beyond attending the conference. Associations can provide options for members to participate in other meaningful ways by including an open call for their event. Soliciting presentations from within the association allows the organization to recognize the contributions that members are making in their industry and advance their careers.
Read the full report to learn how other associations use content to engage attendees before, during and after their events.