In any organization, there are moments where leaders and team members stop and wonder how theirs compares to others in their industry. Are we really as far behind as we think? Are our challenges really that unique? How have others responded? Most of the time, it turns out you’re not as far behind as you think, your challenges aren’t unique, and others are looking to you and asking the same questions.
It can also be extremely beneficial to look outside your own industry to get an even better sense of what’s actually happening in a larger landscape, and use that as your benchmark. For associations, this may mean looking outside your direct industry, or even taking a cue from the corporate world.
We recently had the benefit of sitting in on a webinar sponsored by Training Magazine and presented by Dr. Allen Partridge, Senior eLearning Evangelist with Adobe: Trends in Training and Learning Management. The session was a compilation of data from a several different surveys of corporate continuing education professionals to identify trends and compare them to what these professionals are actually doing in practice. The webinar focused on concepts that are also prevalent topics of conversations within association as well, including the rise of mobile learning; gamification; video and micro-learning; and learner engagement.
Turns out, while new ways to deliver learning are topics of frequent discussion, in practice, corporations aren’t any further along than associations. And, many of the tried-and-true methods of course delivery are still just as popular today. Here are four of the trends highlighted in the webinar.
Instructor-Led Training & Printed Course Materials
Despite the rise of virtual learning options, one survey revealed that 4 out of 5 respondents deliver training through in-person presentations—a trend that has remained consistent over the past the past ten years. The reason: when learning is a conversation, engagement and retention are higher. Additionally, nearly three quarters of survey takers said they use print materials to deliver their training, whereas only ten percent offer mobile and tablet-based materials.
Speaking of mobile-based materials, although only ten percent currently offer mobile and tablet-based materials, there is an overwhelming sentiment that mobile-based learning is something most respondents acknowledged they need to do. Device versatility, ease of access to content and just-in-time reference to content were all noted as important criteria to have in place to encourage greater usage of digital training programs. But the time investment required to create mobile-friendly content was a major barrier. Many organizations are starting by creating only a fraction of content for mobile—particularly their newer content.
Based on the research, microlearning is considered to be the #1 trend for training professionals for 2018. While implementation of this training strategy is growing, the buzz is still greater than reality. This is primarily due to the fact that there isn’t a clear and uniform definition of what microlearning means, and therefore, how it should best be executed. Some consider it to be “informal learning,” others “mobile learning” or even “short learning.” Each of these definitions serves a unique purpose and warrants its own strategy.
While gamification is a major topic of discussion, corporate training professionals haven’t fully embraced this learning strategy yet. 72% of respondents surveyed don’t use gamification in their learning programs, and only 14% feel very confident that gamification increases employee engagement in training. Some of the reluctance stems from the perceived cost of implementing it, coupled with the doubt that it actually drives behaviors that are sustainable for the long-term.
If your association has not fully embraced some of the top trends in training strategies and learning engagement, not to fear. Your corporate counterparts haven’t either. But they are starting to think about how to take small, deliberate steps toward implementation so they are ready to engage future learners—something every organization should be thinking about.