A few years ago I read an article on the topic of The Anniversary Effect, which is defined as a unique set of feelings, thoughts or memories that occur on the anniversary of a significant experience. Oftentimes, we experience these emotions without realizing why…until we get a good look at the calendar.
Last Year At This Time…
As we head into August, I will freely admit that The Anniversary Effect is in full swing. While all of us here have been gearing up for the ASAE Annual Meeting, I have been filled with an overwhelming sense of excitement, anticipation and even nostalgia. Just recently I realized why. It was at ASAE Annual one year ago that we unveiled CATALYST®, our newest abstract and speaker management system.
It is truly amazing to see how much can happen in a year. CATALYST has been extremely well-received by association professionals in search of a more logical way to manage their submission and review process. And while the feedback to date has been tremendous, we are always looking to keep that feedback loop going, using real-time insights we learn from meeting planners to continue its evolution and development. We have already released five series of updates over the course of the past year, and version 2.0 will be on its way soon!
Meanwhile, as part of an industry that is ever-changing, we have increased our staff and expanded our skills and knowledge so that we can continue to help associations turn their educational content into a valuable resource for their members.
Fast Forward to ASAE 2017
With so much going on and so much to talk about, it’s only fitting that we’ll have a bigger presence than ever at ASAE, so that we have space to connect with each of you one-on-one. Bob, Matt, Tracy and Janel will be on hand in booth 119 to listen to your challenges and share ideas on how to leverage your educational content for your conferences and training programs. Are you trying to find the right mix of print and digital formats for your attendees or learners? Need ideas on how to increase the visibility of your programs? Looking for a simpler solution to collect, produce and distribute content to attendees and learners? You don’t have to figure it out on your own. Between the four of them, they have worked with thousands of associations, and can share their learnings with you.
Now that I think about it, I may be just as excited about what has happened, as I am about what’s still to come here at Omnipress.
For those of you attending ASAE, we wish you safe travels, and look forward to seeing you there!