Sponsors and Exhibitors Features
Keeping Your Exhibitors and Sponsors Engaged... And Happy
Sponsors and exhibitors are the guys in the know. In order to stay relevant to their customers, they keep up with industry trends and have their eyes on the hot topics. This means they can be interesting, valuable contributors to your online event community, and the event community itself can be a smart tool to help them reach more customers.
When they join the event community, exhibitors and sponsors have all the benefits of other community members. But the platform is a whole other level of engagement for them. It's a great way to build brand and start the relationship process online before the face-to-face interactions occur, as well as the perfect streamlined avenue for their social media marketing campaigns. (Worried that your exhibitors will go overboard in their marketing in the community? View the Do’s and Don'ts of Community Engagement to share with your community members.)
When Exhibitors Engage, Attendees Win
Attendees who participate in the online event community can reach out to exhibitors before the event and even set up face-to-face meetings. Plus, attendees have the opportunity to see exhibitors in action as they participate in discussions, share their interests and upload resources.
Super-Secret Community Benefit: Non-Dues Revenue Opportunities
Our online event communities give you the opportunity to increase the value to your exhibitors and sponsors as well as a way to generate revenue (and pay for your event community).Here are three behind-the-scenes features that help you keep your exhibitors happy and increase your bottom line.
1. Sponsor Packages
Sponsorship is something you take seriously because let’s face it… if the sponsor ain’t happy, ain’t nobody happy. You want to provide the greatest possible return on investment to your sponsors so they come back year after year, and this challenge needed a couple of Big Ideas to make it come true. We make sure they stand out to attendees by giving sponsors:- Prominent logo placement on the online community home page that links to the sponsor profile
- Top-line result in all searches relevant to the sponsor's business
- Optional placement in the exhibitor listing page
2. Online Exhibitor Directory
The standard exhibitor directory has gone high tech! Our online community offers exhibitors and sponsors a full-featured home base for their company information:- Placement on the community exhibitor listing page with logo, company name, and booth number
- Exhibitor listing searches relevant to the exhibitor's community profile
- Tag-based filtering so attendees can find exhibitors based on products and services
3. Exhibitor and Sponsor Profile Pages
Being an exhibitor or sponsor in a community is much more than banner advertising, a print ad, or static directory listing. Your sponsors and exhibitors can create custom profile pages with:- Rich descriptions of their businesses business
- Automatic list of employees who are attending
- Links to their web page, Twitter feed, blog, LinkedIn account, Facebook page, etc.
- Automatic aggregation of Twitter and blog feed content
- Electronic delivery of promotional material (e.g., PDFs, slide decks)
- Ability to embed videos, photos, and other media
