"The word paperless is a black-and-white term covering many shades of gray," noted Lindy Dreyer, the author of the blog
Association Marketing Springboard. Associations are now marketing events as paperless for any number of reasons, such as:
- No on-site handouts! Your educational meeting materials on CD or flash drive.
- Print on demand! Printing stations on site for attendees.
- Download now! Making the handouts solely available online before the meeting for attendees to print and bring them to the event.
- We've gone green! No more handouts.
The common denominator in all paperless solutions is to minimize or eliminate on-site printed materials. But, despite best intentions, none of the above solutions can be called a paperless conference.
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