Case Study:
Appraisal Institute
Single Source Vendor to Lighten In-House Stress
A membership association of real estate appraisers with more than 24,000 members worldwide – Manages 90 different courses and seminars which take place at over 800 events each year. Also offers 80 different publication titles with 3-4 new titles being introduced each year.
Solution: Course Book and Manual Production, Inventory Management and Fulfillment
In The End: The Appraisal Institute (AI) received consistent print quality,
24/7 access to course and publication inventory, sales and shipping data
Inefficiencies and Inconsistencies Caused Frustration
The staff at AI were juggling 450 instructor handbooks, student handbooks, solution booklets and exam booklets, along with 80 different publication titles printed and fulfilled yearly. They were having problems delivering consistent products. Additionally, with limited access to course and publication inventory, sales and shipping data workflow had become inefficient and data inadequate making it difficult to handle membership order inquiries. It was time for change.
Moving Forward and Building Brand
AI needed a partner who could improve production quality and provide the shipping information necessary to support members. They also wanted someone who offered print and digital solutions that could build their overall brand and improve member satisfaction. AI recognized the importance quality, consistency and accurate information played in building their brand and needed a partner who could was on the same page.
Omnipress Lightens the Load
Omnipress took over all printing and fulfillment (with the exception of the printed publications), and allowed AI support teams 24/7 access to all course and publication inventory, sales and shipping data. With custom reports for each department, AI staff was able to pull their required data easily and in real time. By outsourcing to Omnipress, AI was able to focus more on brand promise and membership satisfaction by assisting members with order inquiries and customer support.
Just the beginning
Improving fulfillment was just the first step. Working together, Omnipress and AI are bringing Flash Drives to annual meeting attendees, upgrading course material packaging to reinforce the AI brand, and looking at option to deliver educational content via an online knowledge center.
