According to Pew Research, as of September 2012, 45% of American adults own a smartphone and 18% own a tablet. Also, 66% of the Americans who own a smartphone are between the ages of 16-29.

This research clearly shows an increasing trend of younger generations relying on their mobile devices as a primary source of information. These tech-savvy, need-information-now individuals are the future members of your association. This is why it is critical your association is looking at how you can go mobile to reach this generation.

With the explosion of smartphones and tablets, one of the ways associations are going mobile is by investing in mobile apps for their conferences and events. According to our recent survey:

Over 80% of organizations will provide a mobile event app in the next two years

• 34.1% currently provide an event mobile app
• 46.4% plan to provide an event mobile app within the next two years

This whitepaper will provide you with the latest statistics from those within the association industry from a recent survey. You will also get to learn from our mobile event app experts on the seven important steps to making sure you are selecting the right mobile event app for your next conference or event. 

Even if you have just thought of having a mobile event app, or haven't even heard of one, take a look at this great resource that can help you quickly determine if having one for your next event is right for you and your organization.